22%
5% YoY
#2
Summary
- Redshift ranks #2 within the Data Warehouses category, maintaining its position month-over-month.
- As of October 2026, 22% of organizations who have a vendor in the Data Warehouses category use Redshift: down 5 percentage points from last year.
- Redshift has the highest adoption among mid-market companies (25%), compared to enterprise (22%), small-to-medium businesses (21%), and micro-SMB (16%).
- Redshift key capabilities include massively parallel processing, columnar storage, and seamless AWS integration, supporting high-performance analytics and data warehousing at scale.
Are businesses buying Redshift?
Add this chart to your website.
Key stats
22%
5% YoY
Mid-Market, 51%
15%
24%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 21% |
| Mid-market | 25% |
| Enterprise | 22% |
About Redshift
Amazon Redshift is a fully managed cloud data warehouse that provides fast query performance using massive parallel processing. It helps organizations analyze structured and semi-structured data at scale.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 15% | 24% | Mid-Market, 51% | 22% | 25% | 21% |
| Aug 2026 | 17% | 24% | Mid-Market, 52% | 21% | 24% | 21% |
| Jul 2026 | 16% | 24% | Mid-Market, 51% | 21% | 25% | 22% |
| Jun 2026 | 13% | 23% | Mid-Market, 51% | 22% | 25% | 22% |
| May 2026 | 18% | 24% | Mid-Market, 52% | 21% | 26% | 22% |
| Apr 2026 | 28% | 24% | Mid-Market, 53% | 23% | 26% | 23% |
| Mar 2026 | 17% | 24% | Mid-Market, 56% | 21% | 25% | 22% |
| Feb 2026 | 10% | 26% | Mid-Market, 59% | 20% | 26% | 22% |
| Jan 2026 | 12% | 26% | Mid-Market, 58% | 18% | 27% | 23% |
| Dec 2025 | 19% | 27% | Mid-Market, 58% | 19% | 28% | 24% |
| Nov 2025 | 17% | 28% | Mid-Market, 59% | 20% | 29% | 24% |
| Oct 2025 | 10% | 29% | Mid-Market, 61% | 19% | 29% | 24% |
| Sep 2025 | 12% | 29% | Mid-Market, 65% | 19% | 31% | 25% |
| Aug 2025 | 32% | 27% | Mid-Market, 66% | 18% | 33% | 26% |
| Jul 2025 | 15% | 26% | Mid-Market, 69% | 17% | 33% | 25% |
| Jun 2025 | 15% | 28% | Mid-Market, 68% | 14% | 34% | 26% |
| May 2025 | 32% | 30% | Mid-Market, 68% | 18% | 35% | 26% |
| Apr 2025 | 20% | 31% | Mid-Market, 67% | 18% | 35% | 25% |
| Mar 2025 | 9% | 34% | Mid-Market, 68% | 20% | 35% | 25% |
| Feb 2025 | 14% | 36% | Mid-Market, 69% | 20% | 37% | 25% |
| Jan 2025 | 13% | 30% | Mid-Market, 69% | 19% | 37% | 25% |
| Dec 2024 | 23% | 27% | Mid-Market, 67% | 21% | 39% | 25% |
| Nov 2024 | 18% | 18% | Mid-Market, 67% | 25% | 38% | 26% |
| Oct 2024 | 16% | 13% | Mid-Market, 66% | 25% | 38% | 26% |
Have feedback?
Share your feedback, suggest improvements, or tell us what vendors you'd like to see covered next.