6%
0% YoY
#4
Summary
- BigQuery ranks #4 within the Data Warehouses category, maintaining its position month-over-month.
- As of October 2026, 6% of organizations who have a vendor in the Data Warehouses category use BigQuery: up < 1 percentage points from last year.
- BigQuery has the highest adoption among enterprise companies (8%), compared to mid-market (7%), small-to-medium businesses (6%), and micro-SMB (5%).
- BigQuery key capabilities include serverless architecture, real-time analytics, and native ML integration, supporting petabyte-scale data warehousing and business intelligence workflows.
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Key stats
6%
0% YoY
Enterprise, 48%
3%
6%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 6% |
| Mid-market | 7% |
| Enterprise | 8% |
About BigQuery
BigQuery is Google Cloud's serverless data warehouse that enables fast SQL queries and analytics on large datasets. It scales automatically and integrates seamlessly with Google's data ecosystem.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 3% | 6% | Enterprise, 48% | 8% | 7% | 6% |
| Aug 2026 | 9% | 7% | Enterprise, 50% | 10% | 7% | 6% |
| Jul 2026 | 8% | 6% | Enterprise, 53% | 10% | 7% | 6% |
| Jun 2026 | 8% | 7% | Enterprise, 56% | 11% | 7% | 6% |
| May 2026 | 7% | 7% | Enterprise, 57% | 12% | 7% | 6% |
| Apr 2026 | 3% | 7% | Enterprise, 57% | 13% | 6% | 5% |
| Mar 2026 | 6% | 8% | Enterprise, 55% | 15% | 7% | 5% |
| Feb 2026 | 5% | 8% | Enterprise, 53% | 13% | 7% | 5% |
| Jan 2026 | 4% | 8% | Enterprise, 52% | 13% | 7% | 6% |
| Dec 2025 | 7% | 9% | Enterprise, 52% | 14% | 8% | 6% |
| Nov 2025 | 6% | 9% | Enterprise, 49% | 13% | 7% | 5% |
| Oct 2025 | 11% | 8% | Mid-Market, 47% | 12% | 7% | 5% |
| Sep 2025 | 9% | 8% | Mid-Market, 46% | 10% | 7% | 5% |
| Aug 2025 | 6% | 9% | Enterprise, 46% | 11% | 7% | 6% |
| Jul 2025 | 6% | 9% | Enterprise, 47% | 11% | 7% | 6% |
| Jun 2025 | 5% | 8% | Enterprise, 48% | 12% | 6% | 6% |
| May 2025 | 5% | 8% | Enterprise, 55% | 13% | 6% | 6% |
| Apr 2025 | 5% | 6% | Enterprise, 55% | 16% | 6% | 6% |
| Mar 2025 | 9% | 8% | Enterprise, 60% | 18% | 6% | 6% |
| Feb 2025 | 5% | 6% | Enterprise, 61% | 20% | 6% | 6% |
| Jan 2025 | 13% | 7% | Enterprise, 58% | 22% | 5% | 7% |
| Dec 2024 | 13% | 7% | Enterprise, 59% | 21% | 6% | 7% |
| Nov 2024 | 8% | 5% | Enterprise, 55% | 22% | 6% | 6% |
| Oct 2024 | 5% | 13% | Enterprise, 56% | 19% | 6% | 6% |
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