19%
4% YoY
#4
Summary
- Webflow ranks #4 within the Web Hosting & Site Builders category, maintaining its position month-over-month.
- As of October 2026, 19% of organizations who have a vendor in the Web Hosting & Site Builders category use Webflow: down 4 percentage points from last year.
- Webflow has the highest adoption among mid-market companies (20%), compared to enterprise (16%), small-to-medium businesses (18%), and micro-SMB (18%).
- Webflow key capabilities include visual web design, integrated CMS, and managed hosting, supporting professional website development and content management without code.
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Key stats
19%
4% YoY
Mid-Market, 47%
7%
12%
#7
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 18% |
| Mid-market | 20% |
| Enterprise | 16% |
About Webflow
Webflow is a visual web development platform that enables designers and developers to build responsive websites without writing code. It combines a visual editor with a CMS and hosting infrastructure for production-ready sites.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 7% | 12% | Mid-Market, 47% | 16% | 20% | 18% |
| Aug 2026 | 8% | 12% | Mid-Market, 47% | 17% | 20% | 19% |
| Jul 2026 | 13% | 12% | Mid-Market, 47% | 17% | 20% | 19% |
| Jun 2026 | 9% | 13% | Mid-Market, 47% | 15% | 20% | 19% |
| May 2026 | 8% | 13% | Mid-Market, 47% | 15% | 20% | 20% |
| Apr 2026 | 9% | 12% | Mid-Market, 47% | 15% | 20% | 20% |
| Mar 2026 | 8% | 11% | Mid-Market, 47% | 16% | 21% | 20% |
| Feb 2026 | 10% | 11% | Mid-Market, 47% | 16% | 21% | 21% |
| Jan 2026 | 10% | 11% | Mid-Market, 48% | 16% | 21% | 21% |
| Dec 2025 | 12% | 11% | Mid-Market, 47% | 16% | 22% | 22% |
| Nov 2025 | 11% | 11% | Mid-Market, 47% | 16% | 22% | 22% |
| Oct 2025 | 12% | 11% | Mid-Market, 47% | 17% | 22% | 22% |
| Sep 2025 | 11% | 11% | Mid-Market, 47% | 17% | 22% | 22% |
| Aug 2025 | 11% | 9% | Mid-Market, 47% | 18% | 22% | 23% |
| Jul 2025 | 12% | 9% | Mid-Market, 46% | 18% | 22% | 23% |
| Jun 2025 | 11% | 9% | Mid-Market, 47% | 19% | 23% | 23% |
| May 2025 | 13% | 9% | Mid-Market, 46% | 19% | 23% | 24% |
| Apr 2025 | 12% | 9% | Mid-Market, 45% | 19% | 23% | 24% |
| Mar 2025 | 12% | 10% | Mid-Market, 45% | 19% | 23% | 24% |
| Feb 2025 | 14% | 10% | Mid-Market, 45% | 20% | 23% | 25% |
| Jan 2025 | 15% | 11% | Mid-Market, 45% | 21% | 24% | 25% |
| Dec 2024 | 14% | 10% | Mid-Market, 45% | 21% | 24% | 25% |
| Nov 2024 | 12% | 9% | Mid-Market, 45% | 21% | 24% | 26% |
| Oct 2024 | 13% | 9% | Mid-Market, 45% | 21% | 24% | 26% |
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