21%
5% YoY
#2
Summary
- Vercel ranks #2 within the Web Hosting & Site Builders category, maintaining its position month-over-month.
- As of October 2026, 21% of organizations who have a vendor in the Web Hosting & Site Builders category use Vercel: up 5 percentage points from last year.
- Vercel has the highest adoption among micro-SMB companies (22%), compared to small-to-medium businesses (21%), mid-market (20%), and enterprise (20%).
- Vercel key capabilities include instant deployments, serverless functions, and agentic infrastructure, supporting full stack teams building and hosting modern websites, apps, and agents at scale.
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Key stats
21%
5% YoY
Mid-Market, 42%
14%
16%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 21% |
| Mid-market | 20% |
| Enterprise | 20% |
About Vercel
Vercel is a frontend cloud platform that enables developers to build, deploy, and host web applications with serverless functions and edge computing. It provides instant deployments and global CDN infrastructure.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 14% | 16% | Mid-Market, 42% | 20% | 20% | 21% |
| Aug 2026 | 14% | 16% | Mid-Market, 42% | 18% | 19% | 21% |
| Jul 2026 | 12% | 16% | Mid-Market, 41% | 19% | 19% | 20% |
| Jun 2026 | 14% | 16% | Mid-Market, 42% | 19% | 18% | 20% |
| May 2026 | 11% | 16% | Mid-Market, 42% | 19% | 18% | 19% |
| Apr 2026 | 13% | 14% | Mid-Market, 43% | 19% | 17% | 19% |
| Mar 2026 | 11% | 14% | Mid-Market, 43% | 18% | 17% | 18% |
| Feb 2026 | 9% | 14% | Mid-Market, 43% | 16% | 16% | 17% |
| Jan 2026 | 8% | 13% | Mid-Market, 43% | 17% | 16% | 17% |
| Dec 2025 | 8% | 13% | Mid-Market, 42% | 16% | 16% | 17% |
| Nov 2025 | 8% | 13% | Mid-Market, 42% | 16% | 15% | 17% |
| Oct 2025 | 7% | 13% | Mid-Market, 41% | 17% | 15% | 16% |
| Sep 2025 | 8% | 14% | Mid-Market, 40% | 17% | 15% | 16% |
| Aug 2025 | 8% | 11% | Mid-Market, 40% | 17% | 15% | 16% |
| Jul 2025 | 9% | 12% | Mid-Market, 40% | 18% | 14% | 16% |
| Jun 2025 | 7% | 12% | Mid-Market, 40% | 17% | 14% | 16% |
| May 2025 | 8% | 12% | Mid-Market, 39% | 18% | 14% | 16% |
| Apr 2025 | 9% | 12% | Mid-Market, 39% | 18% | 13% | 15% |
| Mar 2025 | 6% | 11% | Mid-Market, 39% | 18% | 13% | 15% |
| Feb 2025 | 6% | 11% | Mid-Market, 39% | 18% | 12% | 15% |
| Jan 2025 | 4% | 10% | Mid-Market, 39% | 18% | 12% | 15% |
| Dec 2024 | 7% | 10% | Mid-Market, 39% | 19% | 12% | 15% |
| Nov 2024 | 8% | 10% | Mid-Market, 38% | 19% | 12% | 15% |
| Oct 2024 | 7% | 10% | Mid-Market, 38% | 20% | 12% | 15% |
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