46%
5% YoY
#2
Summary
- SendGrid ranks #2 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 46% of organizations who have a vendor in the Messaging Infrastructure category use SendGrid: down 5 percentage points from last year.
- SendGrid has the highest adoption among enterprise companies (55%), compared to mid-market (54%), small-to-medium businesses (43%), and micro-SMB (39%).
- SendGrid key capabilities include transactional email delivery, marketing campaign automation, and deliverability optimization tools, supporting scalable email infrastructure for businesses.
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Key stats
46%
5% YoY
Mid-Market, 49%
17%
36%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 43% |
| Mid-market | 54% |
| Enterprise | 55% |
About SendGrid
SendGrid is an email delivery platform that provides API and SMTP services for transactional emails and marketing campaigns. It enables developers and marketers to send high-volume email with deliverability optimization.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 17% | 36% | Mid-Market, 49% | 55% | 54% | 43% |
| Aug 2026 | 24% | 36% | Mid-Market, 49% | 57% | 55% | 44% |
| Jul 2026 | 22% | 36% | Mid-Market, 49% | 56% | 54% | 44% |
| Jun 2026 | 25% | 36% | Mid-Market, 50% | 55% | 54% | 45% |
| May 2026 | 29% | 36% | Mid-Market, 50% | 55% | 54% | 46% |
| Apr 2026 | 29% | 36% | Mid-Market, 51% | 55% | 54% | 46% |
| Mar 2026 | 22% | 35% | Mid-Market, 51% | 54% | 54% | 46% |
| Feb 2026 | 29% | 35% | Mid-Market, 51% | 55% | 55% | 47% |
| Jan 2026 | 24% | 34% | Mid-Market, 51% | 55% | 55% | 48% |
| Dec 2025 | 32% | 41% | Mid-Market, 51% | 57% | 55% | 48% |
| Nov 2025 | 34% | 41% | Mid-Market, 51% | 59% | 55% | 49% |
| Oct 2025 | 29% | 40% | Mid-Market, 51% | 57% | 55% | 49% |
| Sep 2025 | 30% | 38% | Mid-Market, 51% | 59% | 55% | 49% |
| Aug 2025 | 38% | 31% | Mid-Market, 50% | 60% | 56% | 49% |
| Jul 2025 | 46% | 30% | Mid-Market, 51% | 61% | 56% | 49% |
| Jun 2025 | 29% | 28% | Mid-Market, 51% | 57% | 56% | 48% |
| May 2025 | 32% | 26% | Mid-Market, 51% | 58% | 56% | 49% |
| Apr 2025 | 26% | 25% | Mid-Market, 51% | 56% | 56% | 49% |
| Mar 2025 | 27% | 24% | Mid-Market, 52% | 59% | 57% | 49% |
| Feb 2025 | 29% | 20% | Mid-Market, 52% | 58% | 57% | 50% |
| Jan 2025 | 29% | 18% | Mid-Market, 53% | 58% | 57% | 50% |
| Dec 2024 | 36% | 15% | Mid-Market, 53% | 56% | 57% | 51% |
| Nov 2024 | 32% | 13% | Mid-Market, 54% | 54% | 57% | 51% |
| Oct 2024 | 38% | 12% | Mid-Market, 53% | 54% | 57% | 51% |
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