16%
1% YoY
#3
Summary
- Mailgun ranks #3 within the Messaging Infrastructure category, maintaining its position month-over-month.
- As of October 2026, 16% of organizations who have a vendor in the Messaging Infrastructure category use Mailgun: down 1 percentage points from last year.
- Mailgun has the highest adoption among mid-market companies (20%), compared to enterprise (19%), small-to-medium businesses (15%), and micro-SMB (13%).
- Mailgun key capabilities include transactional email API, email validation, and deliverability tools, supporting developers integrating reliable email infrastructure into applications.
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Key stats
16%
1% YoY
Mid-Market, 50%
8%
13%
#3
#3
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 15% |
| Mid-market | 20% |
| Enterprise | 19% |
About Mailgun
Mailgun is a transactional email API service that provides email sending, receiving, and tracking for developers. It enables applications to send and manage high-volume email with deliverability optimization and analytics.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 8% | 13% | Mid-Market, 50% | 19% | 20% | 15% |
| Aug 2026 | 7% | 13% | Mid-Market, 51% | 19% | 19% | 15% |
| Jul 2026 | 9% | 13% | Mid-Market, 50% | 18% | 19% | 15% |
| Jun 2026 | 7% | 13% | Mid-Market, 49% | 19% | 19% | 16% |
| May 2026 | 11% | 13% | Mid-Market, 49% | 20% | 19% | 16% |
| Apr 2026 | 9% | 12% | Mid-Market, 50% | 21% | 19% | 16% |
| Mar 2026 | 10% | 12% | Mid-Market, 51% | 20% | 19% | 16% |
| Feb 2026 | 11% | 13% | Mid-Market, 51% | 20% | 19% | 17% |
| Jan 2026 | 11% | 13% | Mid-Market, 52% | 20% | 20% | 17% |
| Dec 2025 | 12% | 15% | Mid-Market, 52% | 19% | 19% | 17% |
| Nov 2025 | 11% | 15% | Mid-Market, 53% | 19% | 19% | 17% |
| Oct 2025 | 14% | 14% | Mid-Market, 52% | 18% | 19% | 17% |
| Sep 2025 | 10% | 14% | Mid-Market, 53% | 19% | 19% | 17% |
| Aug 2025 | 9% | 14% | Mid-Market, 52% | 18% | 19% | 17% |
| Jul 2025 | 9% | 14% | Mid-Market, 54% | 18% | 19% | 17% |
| Jun 2025 | 14% | 14% | Mid-Market, 54% | 17% | 20% | 17% |
| May 2025 | 8% | 14% | Mid-Market, 53% | 17% | 20% | 17% |
| Apr 2025 | 15% | 14% | Mid-Market, 53% | 18% | 20% | 17% |
| Mar 2025 | 13% | 14% | Mid-Market, 53% | 18% | 20% | 17% |
| Feb 2025 | 12% | 14% | Mid-Market, 53% | 19% | 20% | 17% |
| Jan 2025 | 10% | 13% | Mid-Market, 51% | 21% | 20% | 17% |
| Dec 2024 | 15% | 13% | Mid-Market, 50% | 23% | 20% | 17% |
| Nov 2024 | 17% | 15% | Mid-Market, 50% | 24% | 20% | 17% |
| Oct 2024 | 12% | 13% | Mid-Market, 50% | 25% | 20% | 16% |
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