9%
1% YoY
#4
Summary
- Camtasia ranks #4 within the Content Creation category, maintaining its position month-over-month.
- As of October 2026, 9% of organizations who have a vendor in the Content Creation category use Camtasia: down 1 percentage points from last year.
- Camtasia has the highest adoption among enterprise companies (24%), compared to mid-market (18%), small-to-medium businesses (7%), and micro-SMB (4%).
- Camtasia key capabilities include screen recording, video editing with animations, and interactive quizzes, supporting professional training content and tutorial creation.
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Key stats
9%
1% YoY
Mid-Market, 49%
5%
15%
#4
#4
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 7% |
| Mid-market | 18% |
| Enterprise | 24% |
About Camtasia
Camtasia is a screen recording and video editing platform that enables users to create instructional videos with AI-powered tools. It provides multitrack recording, text-based editing, and automated captioning capabilities.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 5% | 15% | Mid-Market, 49% | 24% | 18% | 7% |
| Aug 2026 | 4% | 15% | Mid-Market, 49% | 23% | 18% | 7% |
| Jul 2026 | 6% | 15% | Mid-Market, 50% | 23% | 18% | 7% |
| Jun 2026 | 4% | 16% | Mid-Market, 51% | 23% | 18% | 7% |
| May 2026 | 4% | 16% | Mid-Market, 52% | 22% | 18% | 7% |
| Apr 2026 | 4% | 16% | Mid-Market, 52% | 21% | 19% | 7% |
| Mar 2026 | 4% | 17% | Mid-Market, 52% | 21% | 19% | 7% |
| Feb 2026 | 4% | 17% | Mid-Market, 52% | 21% | 19% | 7% |
| Jan 2026 | 4% | 18% | Mid-Market, 53% | 22% | 19% | 7% |
| Dec 2025 | 4% | 18% | Mid-Market, 54% | 22% | 19% | 7% |
| Nov 2025 | 5% | 18% | Mid-Market, 53% | 22% | 19% | 7% |
| Oct 2025 | 6% | 19% | Mid-Market, 52% | 23% | 20% | 8% |
| Sep 2025 | 4% | 20% | Mid-Market, 53% | 24% | 19% | 8% |
| Aug 2025 | 6% | 22% | Mid-Market, 53% | 23% | 20% | 8% |
| Jul 2025 | 5% | 23% | Mid-Market, 53% | 23% | 20% | 8% |
| Jun 2025 | 5% | 24% | Mid-Market, 54% | 23% | 20% | 8% |
| May 2025 | 6% | 24% | Mid-Market, 54% | 22% | 20% | 8% |
| Apr 2025 | 6% | 26% | Mid-Market, 55% | 22% | 21% | 8% |
| Mar 2025 | 5% | 26% | Mid-Market, 56% | 22% | 21% | 8% |
| Feb 2025 | 5% | 27% | Mid-Market, 55% | 21% | 21% | 9% |
| Jan 2025 | 7% | 28% | Mid-Market, 54% | 22% | 21% | 9% |
| Dec 2024 | 7% | 26% | Mid-Market, 53% | 24% | 21% | 9% |
| Nov 2024 | 8% | 26% | Mid-Market, 53% | 24% | 21% | 9% |
| Oct 2024 | 7% | 27% | Mid-Market, 53% | 25% | 22% | 9% |
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