17%
1% YoY
#2
Summary
- Northbeam ranks #2 within the Marketing Measurement category, maintaining its position month-over-month.
- As of October 2026, 17% of organizations who have a vendor in the Marketing Measurement category use Northbeam: up 1 percentage points from last year.
- Northbeam has the highest adoption among mid-market companies (21%), compared to enterprise (17%), small-to-medium businesses (16%), and micro-SMB (12%).
- Northbeam key capabilities include multi-touch attribution modeling, incrementality testing, and unified marketing analytics, supporting performance-driven ecommerce growth optimization.
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Key stats
17%
1% YoY
Mid-Market, 59%
19%
39%
#3
#1
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 16% |
| Mid-market | 21% |
| Enterprise | 17% |
About Northbeam
Northbeam is a marketing intelligence platform that combines multi-touch attribution with media mix modeling for comprehensive marketing measurement.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 19% | 39% | Mid-Market, 59% | 17% | 21% | 16% |
| Aug 2026 | 20% | 37% | Mid-Market, 56% | 17% | 18% | 16% |
| Jul 2026 | 6% | 37% | Mid-Market, 56% | 20% | 16% | 16% |
| Jun 2026 | 25% | 39% | Mid-Market, 72% | 20% | 17% | 16% |
| May 2026 | 9% | 38% | Mid-Market, 72% | 0% | 17% | 16% |
| Apr 2026 | 21% | 37% | Mid-Market, 72% | 0% | 17% | 16% |
| Mar 2026 | 24% | 35% | Mid-Market, 72% | 0% | 17% | 16% |
| Feb 2026 | 5% | 35% | Mid-Market, 70% | 0% | 16% | 15% |
| Jan 2026 | 9% | 30% | Mid-Market, 69% | 0% | 15% | 16% |
| Dec 2025 | 11% | 33% | Mid-Market, 70% | 0% | 15% | 16% |
| Nov 2025 | 22% | 38% | Mid-Market, 69% | 0% | 15% | 16% |
| Oct 2025 | 6% | 38% | Mid-Market, 70% | 0% | 14% | 15% |
| Sep 2025 | 15% | 60% | Mid-Market, 67% | 0% | 17% | 16% |
| Aug 2025 | — | 56% | Mid-Market, 66% | 0% | 15% | 16% |
| Jul 2025 | 21% | 56% | Mid-Market, 65% | 0% | 16% | 18% |
| Jun 2025 | 8% | 50% | Mid-Market, 65% | 0% | 15% | 17% |
| May 2025 | 5% | 57% | Mid-Market, 67% | 0% | 15% | 19% |
| Apr 2025 | 7% | 67% | Mid-Market, 43% | 0% | 17% | 18% |
| Mar 2025 | 5% | 67% | Mid-Market, 42% | 33% | 19% | 21% |
| Feb 2025 | 10% | 100% | Mid-Market, 39% | 33% | 22% | 23% |
| Jan 2025 | 11% | 100% | Mid-Market, 40% | 33% | 24% | 25% |
| Dec 2024 | 13% | 100% | Mid-Market, 36% | 33% | 24% | 25% |
| Nov 2024 | — | — | Mid-Market, 36% | 33% | 21% | 26% |
| Oct 2024 | 19% | — | Enterprise, 38% | 33% | 22% | 28% |
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