26%
1% YoY
#2
Summary
- Mailchimp ranks #2 within the Email Marketing category, maintaining its position month-over-month.
- As of October 2026, 26% of organizations who have a vendor in the Email Marketing category use Mailchimp: down 1 percentage points from last year.
- Mailchimp has the highest adoption among enterprise companies (28%), compared to mid-market (27%), small-to-medium businesses (25%), and micro-SMB (25%).
- Mailchimp key capabilities include drag-and-drop email builder, audience segmentation, and marketing automation workflows, supporting comprehensive email marketing for small to medium businesses.
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Key stats
26%
1% YoY
Mid-Market, 45%
14%
31%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 25% |
| Mid-market | 27% |
| Enterprise | 28% |
About Mailchimp
Mailchimp is an email and SMS marketing platform that enables businesses to create campaigns, automate customer engagement, and analyze performance using AI-powered tools and predictive segmentation.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 14% | 31% | Mid-Market, 45% | 28% | 27% | 25% |
| Aug 2026 | 16% | 31% | Mid-Market, 45% | 28% | 27% | 26% |
| Jul 2026 | 15% | 32% | Mid-Market, 45% | 29% | 27% | 26% |
| Jun 2026 | 15% | 32% | Mid-Market, 45% | 29% | 27% | 26% |
| May 2026 | 18% | 32% | Mid-Market, 45% | 29% | 27% | 26% |
| Apr 2026 | 17% | 32% | Mid-Market, 46% | 28% | 27% | 26% |
| Mar 2026 | 15% | 32% | Mid-Market, 46% | 29% | 27% | 26% |
| Feb 2026 | 17% | 32% | Mid-Market, 46% | 29% | 27% | 27% |
| Jan 2026 | 17% | 32% | Mid-Market, 46% | 30% | 28% | 27% |
| Dec 2025 | 19% | 32% | Mid-Market, 46% | 30% | 28% | 27% |
| Nov 2025 | 16% | 32% | Mid-Market, 46% | 29% | 27% | 27% |
| Oct 2025 | 16% | 32% | Mid-Market, 46% | 30% | 28% | 27% |
| Sep 2025 | 14% | 32% | Mid-Market, 46% | 30% | 28% | 27% |
| Aug 2025 | 15% | 31% | Mid-Market, 45% | 31% | 27% | 27% |
| Jul 2025 | 18% | 32% | Mid-Market, 45% | 31% | 28% | 27% |
| Jun 2025 | 19% | 31% | Mid-Market, 45% | 31% | 28% | 27% |
| May 2025 | 17% | 31% | Mid-Market, 46% | 31% | 28% | 27% |
| Apr 2025 | 17% | 31% | Mid-Market, 47% | 30% | 28% | 27% |
| Mar 2025 | 18% | 31% | Mid-Market, 47% | 28% | 29% | 27% |
| Feb 2025 | 18% | 31% | Mid-Market, 48% | 27% | 29% | 28% |
| Jan 2025 | 15% | 30% | Mid-Market, 49% | 27% | 29% | 28% |
| Dec 2024 | 19% | 31% | Mid-Market, 50% | 25% | 29% | 28% |
| Nov 2024 | 20% | 30% | Mid-Market, 50% | 24% | 29% | 28% |
| Oct 2024 | 17% | 29% | Mid-Market, 50% | 24% | 29% | 28% |
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