23%
10% YoY
#2
Summary
- Hotjar ranks #2 within the product analytics / CDP / event infrastructure category, maintaining its position month-over-month.
- As of October 2026, 23% of organizations who have a vendor in the product analytics / CDP / event infrastructure category use Hotjar: down 10 percentage points from last year.
- Hotjar has the highest adoption among enterprise companies (42%), compared to mid-market (31%), small-to-medium businesses (20%), and micro-SMB (15%).
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Key stats
23%
10% YoY
Mid-Market, 50%
9%
26%
#4
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 20% |
| Mid-market | 31% |
| Enterprise | 42% |
About Hotjar
Hotjar is a product experience insights platform that provides heatmaps, session recordings, and user feedback tools to help teams understand user behavior.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 9% | 26% | Mid-Market, 50% | 42% | 31% | 20% |
| Aug 2026 | 14% | 25% | Mid-Market, 51% | 46% | 32% | 20% |
| Jul 2026 | 18% | 25% | Mid-Market, 52% | 47% | 33% | 21% |
| Jun 2026 | 15% | 10% | Mid-Market, 52% | 50% | 34% | 22% |
| May 2026 | 18% | 10% | Mid-Market, 53% | 51% | 36% | 23% |
| Apr 2026 | 20% | 10% | Mid-Market, 53% | 51% | 37% | 24% |
| Mar 2026 | 21% | 10% | Mid-Market, 53% | 50% | 37% | 25% |
| Feb 2026 | 19% | 10% | Mid-Market, 54% | 49% | 37% | 26% |
| Jan 2026 | 20% | 11% | Mid-Market, 55% | 49% | 38% | 27% |
| Dec 2025 | 24% | 11% | Mid-Market, 54% | 47% | 39% | 28% |
| Nov 2025 | 18% | 11% | Mid-Market, 54% | 48% | 39% | 28% |
| Oct 2025 | 28% | 11% | Mid-Market, 56% | 51% | 39% | 29% |
| Sep 2025 | 22% | 11% | Mid-Market, 57% | 48% | 40% | 30% |
| Aug 2025 | 22% | 7% | Mid-Market, 56% | 48% | 40% | 31% |
| Jul 2025 | 35% | 7% | Mid-Market, 55% | 48% | 41% | 32% |
| Jun 2025 | 28% | 12% | Mid-Market, 55% | 48% | 40% | 32% |
| May 2025 | 26% | 12% | Mid-Market, 53% | 48% | 41% | 32% |
| Apr 2025 | 30% | 14% | Mid-Market, 53% | 49% | 40% | 33% |
| Mar 2025 | 24% | 11% | Mid-Market, 52% | 49% | 41% | 34% |
| Feb 2025 | 32% | 10% | Mid-Market, 53% | 48% | 41% | 34% |
| Jan 2025 | 36% | 11% | Mid-Market, 53% | 48% | 42% | 35% |
| Dec 2024 | 24% | 11% | Mid-Market, 54% | 50% | 43% | 35% |
| Nov 2024 | 28% | 11% | Mid-Market, 54% | 50% | 44% | 35% |
| Oct 2024 | 34% | 12% | Mid-Market, 53% | 50% | 45% | 36% |
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