33%
1% YoY
#2
Summary
- Datadog ranks #2 within the Observability category, maintaining its position month-over-month.
- As of October 2026, 33% of organizations who have a vendor in the Observability category use Datadog: up < 1 percentage points from last year.
- Datadog has the highest adoption among mid-market companies (40%), compared to enterprise (38%), small-to-medium businesses (30%), and micro-SMB (26%).
- Datadog key capabilities include infrastructure monitoring, application performance monitoring, and log management, supporting comprehensive observability across cloud environments.
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Key stats
33%
1% YoY
Mid-Market, 53%
22%
30%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 30% |
| Mid-market | 40% |
| Enterprise | 38% |
About Datadog
Datadog is a cloud monitoring and observability platform that provides infrastructure, application, and security monitoring across distributed environments. It helps teams unify observability and security analytics at scale.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 22% | 30% | Mid-Market, 53% | 38% | 40% | 30% |
| Aug 2026 | 20% | 30% | Mid-Market, 53% | 37% | 40% | 30% |
| Jul 2026 | 25% | 30% | Mid-Market, 53% | 36% | 40% | 31% |
| Jun 2026 | 21% | 30% | Mid-Market, 53% | 35% | 40% | 30% |
| May 2026 | 20% | 30% | Mid-Market, 55% | 34% | 40% | 30% |
| Apr 2026 | 26% | 29% | Mid-Market, 56% | 30% | 39% | 30% |
| Mar 2026 | 21% | 29% | Mid-Market, 55% | 30% | 39% | 30% |
| Feb 2026 | 23% | 29% | Mid-Market, 56% | 30% | 39% | 30% |
| Jan 2026 | 25% | 29% | Mid-Market, 56% | 29% | 39% | 30% |
| Dec 2025 | 30% | 28% | Mid-Market, 55% | 28% | 39% | 30% |
| Nov 2025 | 23% | 28% | Mid-Market, 55% | 29% | 38% | 30% |
| Oct 2025 | 21% | 28% | Mid-Market, 54% | 29% | 38% | 30% |
| Sep 2025 | 23% | 29% | Mid-Market, 53% | 31% | 37% | 30% |
| Aug 2025 | 21% | 22% | Mid-Market, 53% | 31% | 37% | 31% |
| Jul 2025 | 18% | 22% | Mid-Market, 53% | 30% | 37% | 31% |
| Jun 2025 | 17% | 22% | Mid-Market, 53% | 30% | 37% | 31% |
| May 2025 | 14% | 22% | Mid-Market, 54% | 30% | 37% | 32% |
| Apr 2025 | 18% | 24% | Mid-Market, 54% | 27% | 38% | 33% |
| Mar 2025 | 14% | 27% | Mid-Market, 53% | 28% | 38% | 33% |
| Feb 2025 | 17% | 29% | Mid-Market, 53% | 32% | 39% | 34% |
| Jan 2025 | 23% | 35% | Mid-Market, 53% | 32% | 39% | 34% |
| Dec 2024 | 21% | 37% | Mid-Market, 54% | 31% | 39% | 35% |
| Nov 2024 | 29% | 41% | Mid-Market, 53% | 32% | 40% | 35% |
| Oct 2024 | 21% | 47% | Mid-Market, 53% | 34% | 40% | 35% |
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