56%
7% YoY
#2
Summary
- Auth0 ranks #2 within the Identity Providers category, maintaining its position month-over-month.
- As of October 2026, 56% of organizations who have a vendor in the Identity Providers category use Auth0: down 7 percentage points from last year.
- Auth0 has the highest adoption among mid-market companies (67%), compared to enterprise (62%), small-to-medium businesses (52%), and micro-SMB (46%).
- Auth0 key capabilities include universal login, multi-factor authentication, and social identity connections, supporting secure user authentication for web and mobile applications.
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Key stats
56%
7% YoY
Mid-Market, 54%
47%
44%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 52% |
| Mid-market | 67% |
| Enterprise | 62% |
About Auth0
Auth0 is an authentication and authorization platform that enables secure user and AI agent identity management through SDKs, SSO, and fine-grained access controls for enterprise applications.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 47% | 44% | Mid-Market, 54% | 62% | 67% | 52% |
| Aug 2026 | 49% | 44% | Mid-Market, 55% | 63% | 67% | 53% |
| Jul 2026 | 52% | 44% | Mid-Market, 55% | 63% | 67% | 53% |
| Jun 2026 | 39% | 45% | Mid-Market, 55% | 64% | 67% | 53% |
| May 2026 | 46% | 45% | Mid-Market, 55% | 67% | 67% | 54% |
| Apr 2026 | 49% | 45% | Mid-Market, 54% | 67% | 67% | 56% |
| Mar 2026 | 46% | 45% | Mid-Market, 53% | 67% | 66% | 56% |
| Feb 2026 | 55% | 45% | Mid-Market, 53% | 67% | 67% | 57% |
| Jan 2026 | 48% | 45% | Mid-Market, 54% | 67% | 65% | 58% |
| Dec 2025 | 55% | 45% | Mid-Market, 55% | 64% | 67% | 59% |
| Nov 2025 | 54% | 46% | Mid-Market, 53% | 62% | 67% | 60% |
| Oct 2025 | 50% | 46% | Mid-Market, 54% | 63% | 68% | 60% |
| Sep 2025 | 52% | 46% | Mid-Market, 55% | 62% | 69% | 61% |
| Aug 2025 | 48% | 24% | Mid-Market, 55% | 62% | 70% | 62% |
| Jul 2025 | 62% | 24% | Mid-Market, 54% | 67% | 70% | 63% |
| Jun 2025 | 61% | 23% | Mid-Market, 55% | 72% | 70% | 63% |
| May 2025 | 56% | 21% | Mid-Market, 55% | 70% | 71% | 63% |
| Apr 2025 | 59% | 20% | Mid-Market, 55% | 72% | 71% | 64% |
| Mar 2025 | 64% | 22% | Mid-Market, 54% | 71% | 72% | 65% |
| Feb 2025 | 68% | 21% | Mid-Market, 56% | 69% | 71% | 66% |
| Jan 2025 | 68% | 23% | Mid-Market, 56% | 65% | 72% | 66% |
| Dec 2024 | 65% | 26% | Mid-Market, 57% | 62% | 71% | 66% |
| Nov 2024 | 67% | 24% | Mid-Market, 57% | 63% | 71% | 66% |
| Oct 2024 | 52% | 20% | Mid-Market, 55% | 64% | 71% | 67% |
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