39%
5% YoY
#2
Summary
- Apollo.io ranks #2 within the Sales Data Providers category, maintaining its position month-over-month.
- As of October 2026, 39% of organizations who have a vendor in the Sales Data Providers category use Apollo.io: up 5 percentage points from last year.
- Apollo.io has the highest adoption among micro-SMB companies (44%), compared to small-to-medium businesses (41%), mid-market (30%), and enterprise (32%).
- Apollo key capabilities include contact and company database access, email sequencing automation, and sales engagement tracking, supporting B2B prospecting and lead generation.
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Key stats
39%
5% YoY
Mid-Market, 43%
31%
21%
#1
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 41% |
| Mid-market | 30% |
| Enterprise | 32% |
About Apollo.io
Apollo.io provides a comprehensive B2B sales intelligence and engagement platform with contact data, email sequencing, and CRM integration.
Don’t miss key shifts in business spend.
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About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 31% | 21% | Mid-Market, 43% | 32% | 30% | 41% |
| Aug 2026 | 26% | 21% | Mid-Market, 43% | 30% | 30% | 41% |
| Jul 2026 | 30% | 20% | Mid-Market, 44% | 30% | 29% | 40% |
| Jun 2026 | 31% | 20% | Mid-Market, 44% | 27% | 28% | 40% |
| May 2026 | 30% | 20% | Mid-Market, 44% | 29% | 28% | 39% |
| Apr 2026 | 31% | 19% | Mid-Market, 44% | 29% | 28% | 38% |
| Mar 2026 | 28% | 19% | Mid-Market, 45% | 29% | 27% | 37% |
| Feb 2026 | 28% | 19% | Mid-Market, 45% | 28% | 27% | 37% |
| Jan 2026 | 24% | 19% | Mid-Market, 44% | 28% | 27% | 36% |
| Dec 2025 | 19% | 18% | Mid-Market, 44% | 29% | 26% | 36% |
| Nov 2025 | 20% | 18% | Mid-Market, 45% | 29% | 26% | 36% |
| Oct 2025 | 21% | 18% | Mid-Market, 45% | 27% | 27% | 36% |
| Sep 2025 | 20% | 18% | Mid-Market, 46% | 28% | 26% | 36% |
| Aug 2025 | 19% | 15% | Mid-Market, 48% | 26% | 27% | 35% |
| Jul 2025 | 23% | 15% | Mid-Market, 47% | 23% | 27% | 35% |
| Jun 2025 | 21% | 14% | Mid-Market, 47% | 26% | 26% | 35% |
| May 2025 | 21% | 14% | Mid-Market, 47% | 24% | 26% | 35% |
| Apr 2025 | 20% | 14% | Mid-Market, 48% | 23% | 26% | 35% |
| Mar 2025 | 17% | 13% | Mid-Market, 48% | 22% | 25% | 35% |
| Feb 2025 | 18% | 12% | Mid-Market, 47% | 22% | 25% | 35% |
| Jan 2025 | 25% | 12% | Mid-Market, 47% | 21% | 25% | 35% |
| Dec 2024 | 17% | 11% | Mid-Market, 46% | 21% | 25% | 35% |
| Nov 2024 | 20% | 11% | Mid-Market, 46% | 21% | 25% | 35% |
| Oct 2024 | 19% | 12% | Mid-Market, 46% | 22% | 25% | 35% |
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