30%
0% YoY
#2
Summary
- Ahrefs ranks #2 within the SEO category, maintaining its position month-over-month.
- As of October 2026, 30% of organizations who have a vendor in the SEO category use Ahrefs: up < 1 percentage points from last year.
- Ahrefs has the highest adoption among micro-SMB companies (33%), compared to small-to-medium businesses (31%), mid-market (29%), and enterprise (30%).
- Ahrefs key capabilities include comprehensive backlink analysis, keyword research tools, and competitor SEO intelligence, supporting organic search optimization and content marketing strategies at scale.
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Key stats
30%
0% YoY
Mid-Market, 48%
23%
28%
#2
#2
Adoption Rates by company size
| Company size | Adoption rate |
|---|---|
| SMB | 31% |
| Mid-market | 29% |
| Enterprise | 30% |
About Ahrefs
Ahrefs is an all-in-one SEO toolset that helps you analyze competitors, track rankings, and optimize your website for search traffic. Its comprehensive backlink and keyword data make it a go-to platform for marketers.
About this data
These insights come from Ramp’s procurement and renewal data, built on real-world transactions observed across our platform. Figures represent aggregated observations from Ramp Procurement and Renewals activity.
| Date | New adopter share | Competitor switch rate | Dominant FTE segment | Adoption rate (Enterprise) | Adoption rate (Mid-Market) | Adoption rate (SMB) |
|---|---|---|---|---|---|---|
| Sep 2026 | 23% | 28% | Mid-Market, 48% | 30% | 29% | 31% |
| Aug 2026 | 24% | 28% | Mid-Market, 48% | 29% | 29% | 31% |
| Jul 2026 | 23% | 28% | Mid-Market, 48% | 28% | 28% | 31% |
| Jun 2026 | 21% | 28% | Mid-Market, 48% | 28% | 28% | 31% |
| May 2026 | 20% | 29% | Mid-Market, 49% | 29% | 28% | 31% |
| Apr 2026 | 25% | 29% | Mid-Market, 49% | 29% | 28% | 31% |
| Mar 2026 | 21% | 28% | Mid-Market, 49% | 30% | 29% | 30% |
| Feb 2026 | 20% | 28% | Mid-Market, 49% | 32% | 28% | 30% |
| Jan 2026 | 23% | 28% | Mid-Market, 50% | 31% | 28% | 30% |
| Dec 2025 | 19% | 27% | Mid-Market, 50% | 31% | 28% | 31% |
| Nov 2025 | 25% | 28% | Mid-Market, 50% | 32% | 29% | 31% |
| Oct 2025 | 21% | 27% | Mid-Market, 51% | 31% | 29% | 31% |
| Sep 2025 | 24% | 27% | Mid-Market, 51% | 30% | 29% | 31% |
| Aug 2025 | 21% | 24% | Mid-Market, 51% | 31% | 29% | 31% |
| Jul 2025 | 22% | 24% | Mid-Market, 51% | 31% | 29% | 31% |
| Jun 2025 | 18% | 23% | Mid-Market, 51% | 31% | 29% | 31% |
| May 2025 | 26% | 24% | Mid-Market, 50% | 31% | 29% | 31% |
| Apr 2025 | 20% | 23% | Mid-Market, 50% | 31% | 29% | 30% |
| Mar 2025 | 24% | 23% | Mid-Market, 50% | 33% | 29% | 30% |
| Feb 2025 | 16% | 23% | Mid-Market, 49% | 33% | 30% | 31% |
| Jan 2025 | 26% | 23% | Mid-Market, 49% | 34% | 31% | 31% |
| Dec 2024 | 24% | 27% | Mid-Market, 49% | 36% | 32% | 31% |
| Nov 2024 | 25% | 30% | Mid-Market, 52% | 37% | 32% | 31% |
| Oct 2024 | 24% | 38% | Mid-Market, 48% | 32% | 32% | 32% |
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